Type Demographic dd Demographics	Ordinary Members				VIP Members				Total
Type Demographic dd Demographics	n1 Frequency (%)		N1	% (n1/N1)	n2 Frequency (%)		N2	% (n2/N2)	N
Gender
Male	412	47%	1592	26%	237	47%	377	63%	1969
Female	468	53%	1768	26%	266	53%	385	69%	2153
Marital Status
Single	527	60%	1.984	27%	293	58%	442	66%	2426
Married	353	40%	1.376	26%	210	42%	320	66%	1696
Age (years)
Below 20	77	9%	289	27%	31	6%	53	58%	342
21-25	397	45%	1497	27%	215	43%	321	67%	1818
26-30	254	29%	958	27%	170	34%	260	65%	1218
31-35	107	12%	428	25%	50	10%	80	63%	508
36 or above	45	5%	188	24%	37	8%	48	77%	236
Education
Primary School	4	0.5%	20	20%	0	0%	1	0%	21
Secondary School	25	3%	116	22%	16	3%	29	55%	145
Diploma/Higher Diploma	137	16%	625	22%	76	15%	116	66%	741
Undergraduate	662	75%	2399	28%	384	76%	570	67%	2969
Postgraduate	52	6%	200	26%	27	5%	46	59%	246
e-Shopping Experience
Less than 1 year	162	18%	650	25%	50	10%	83	60%	733
1-2 years	205	23%	825	25%	126	25%	192	66%	1017
2-3 years	215	24%	801	27%	137	27%	201	68%	1002
3-4 years	129	15%	473	27%	81	16%	120	68%	593
Over 4 years	169	19%	611	28%	109	22%	166	66%	777
Annual Income (RMB)
Below 30,000	410	47%	1.620	25%	194	39%	315	62%	1935
30,001 - 60,000	291	33%	1.082	27%	169	34%	245	69%	1327
60,001 - 100,000	104	12%	339	31%	64	13%	101	63%	440
100,001 - 150,000	26	3%	96	27%	36	7%	48	75%	144
150,001 - 200,000	19	2%	83	23%	20	4%	23	87%	106
200,001 - 300,000	13	1%	69	19%	9	2%	13	69%	82
300,001 or above	17	2%	71	24%	11	2%	17	65%	88